A short film prepared by Jelly Helm for Oregon Humanities.

Tammy Erikson, the award winning author, will have her latest book released in December. It is titled ‘What’s Next, Gen X? Keeping Up, Moving Ahead, and Getting the Career You Want‘ and is the result of her studies and interviews with people born roughly during the years between the 1960′s and the 70′s.
She has an article on the Harvard Business Publishing web site where she gives a top level view of her work in this arena. She makes a compelling case for how the next generation of business leaders will be unlike any who have gone before. As she points out in the article – “Perhaps the biggest change from the past: leaders will have to listen and respond to diverse points of view. There will be no dominant voice.” I sense that her book will be a fascinating read. Below are some of the important elements that she says will have shaped the Gen Xers as future business leaders:
“In this context, I’m convinced that Gen X’ers will be the leaders we need. The experiences that shaped those of you who were teens in the late ’70s and ’80s, as I’ve outlined in past posts, translate into valuable contemporary traits and perspectives.
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“If a lion could talk, we could not understand him”
Ludwig Wittgenstein’s statement from Philosophical Investigations is a sort of heartbreaking realization for anyone who has ever bargained with their pets, as I have, offering all sorts of rewards if only they would admit that they can speak. At it’s core though, this idea also rings fundamentally true to me, separating the concept of hearing from understanding and asking if we can ever really understand something without the empathy that comes from similarity.
A few years ago I was listening to Andrew Keller give a presentation about CPB and at one point he asked the audience, maybe rhetorically,
“Why didn’t Kodak’s agency come up with Flickr? How much more relevant might Kodak have been in digital photography if they had come up with Flickr?”
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