http://madebyfight.com/2009/11/getting-mcluhan-wrong-the-medium-is-the-message/ Digital Strategy Thu, 29 Mar 2012 14:38:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://madebyfight.com/2009/11/getting-mcluhan-wrong-the-medium-is-the-message/comment-page-1/#comment-51 Dear Marketers – The Web Is Not A TV Channel Mon, 04 Jan 2010 18:17:43 +0000 http://madebyfight.com/?p=132#comment-51 [...] there is much that is constantly shifting on the current application medium, the web. And as Marshal McLuhan said – “The medium is an environment that produces effects.” He suggests in a TV medium, that [...] [...] there is much that is constantly shifting on the current application medium, the web. And as Marshal McLuhan said – “The medium is an environment that produces effects.” He suggests in a TV medium, that [...]

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