July 13th, 2010
GitR 3: The Big Idea
Here’s another entry in the info-snacking firing line that we call “Get in the Ring”. The topic that I had 3 minutes to cover (without any prep) was: The Big Idea.
For the uninitiated, the Big Idea is what advertising companies (and, increasingly, all marketing companies) sell: The OMG moment, captured in a 30 second commercial, magazine spread, web site, or banner ad.
We’re big fans of the Big Idea, as a rule. The problem is that it is typically the end of the conversation about reaching an audience, where as we believe that it’s really just the beginning.
Anyway, here’s me taking a shot at this unexpectedly after I drew it from the 60-odd other topics that we had to blindly draw from.