August 3rd, 2010
The Naked Numbers
This is part of a series of articles about how Fight is approaching using some free advertising. It all kicks off here.
The advertising portion of the Naked Campaign has now drawn to a close.
We divide the execution of a project (versus the strategizing portion) into 5 stages: Execution Planning, Running the Project, Analysis, and Adjustment.
Since we’ve finished running the project, it’s time for some analysis. Here’s a quick it on the base metrics that we were tracking, with more to follow.
Unfortunately, we ultimately had to throw out all of the Google AdWords data from before 20th as it looks like the click fraud that we were experiencing went all the way back to the beginning of the campaign 
So here’s the adjusted data starting at the 9th of July for LinkedIn’s DirectAds, and the 20th for Google’s AdWords:
DirectAds Spend: $199.24
DirectAds Impressions: 104,229
DirectAds Clicks: 38 (0.036% Click Rate)
AdWords Impressions: 116,092
AdWords Clicks: 78 (0.067% Click Rate)
Twitter Followers (current, all types): 295 (+14% since start)
RSS Followers (7 day avg): 15 (-17%)
Unique Visitors (30 days): 547 (+2.4%)
Comments (campaign, total): 0
I’ll do a deeper dive into the numbers over the next few days, and then we’ll go into the Adjustment stage and see what this all means for Fight moving forward.