How can a power company use game mechanics to connect with their customers, help them use less energy, save money, and prevent nearly 440,000 pounds of CO2 from going into our air?
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We are a small group of dedicated individuals joined by a desire to create meaningful engagements between brands and consumers. We love smart strategy, a sound plan, a good Internet meme and all the various new forms of communication that are appearing all around us.
Fight is not a full service shop, we are focused. We create digital products. Integration of brand strategy, analysis, and channel strategy are the core foundation of what we do, and our services integrate with large businesses and small alike.
Change happens fast. Rather then resist it, we embrace it and guide our clients by creating a sound foundation and strategy so that regardless of what changes may occur you have a clear road map for how to approach it in a way that translates directly back to business goals.
Looking forward is what we love, getting a brand and its consumers there is what we do.
This is a companion article to “Groupon Really a Super Bowl Traffic Loser?”. In a previous article, I took a look at the assertion that Groupon’s traffic lift from its Super Bowl ad was inconsequential. Here I want to take ……