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Groupon, the Super Bowl, and Buzz
This is a companion article to “Groupon Really a Super Bowl Traffic Loser?”. In a previous article, I took a look at the assertion that Groupon’s traffic lift from its Super Bowl ad was inconsequential. Here I want to take ……
→ read moreGroupon Really a Super Bowl Traffic Loser?
I was just reading this article on Fast Company comparing the response to Groupon’s now infamous Super Bowl ads to that of other advertisers (notably GoDaddy), and thought it was worth pointing out a couple of things. First, the article ……
→ read moreOperation Switch wins Grassroots Innovation Award
Fight llc, a digital strategy firm based in Portland Oregon, is proud to announce that Operation Switch, an energy efficiency project developed in collaboration with our client Portland General Electric, has been awarded the Public Affairs Council’s annual Grassroots Corporate ……
→ read moreDeeper In The Fight
Here on the Fight blog we aim to post either tidbits of interesting things found on the web or deeper dives into concepts that we care deeply about. We didn’t want to clutter our blog up with fragments. But sometimes ……
→ read morePrototyping with AdWords
Prototyping is a way of testing that allows you to see how people respond to something so that you can make it even better. Google’s AdWords is normally used just as a pure advertising channel but Timothy Ferriss, a writer ……
→ read moreBuild a better bike helmet
The trend in bike helmet design has been pretty straight forward, make it lighter, make it stronger. Which ment add more vents and improve the impact absorption. This kind of thinking yields incremental improvements, so how do you make a ……
→ read moreAppleTV Jailbroken, Ready for Apps.. Kinda
This is good and all, but before there is any value behind Apps on the AppleTV people are going to have to start creating Apps that are not driven by touch.. or someone needs to figure out how to turn ……
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