a digital product firm
how fight works
Fight’s process is iterative
Beginning with the Foundation Phase where we outline the core challenges and strategies, each Iteration Phase is designed to build on the knowledge and outcome of the previous iteration to move the overall project closer to its goal while capitalizing on successes and reducing misteps.
foundation phase
The Foundation Phase uses knowledge of the company and its target audience to determine what to do, and how to do it in such a way that minimizes risk, creates new knowledge, and maximizes the company's goals.
we're all about you
Knowing about you is just as important to us as knowing about your customers. What do you believe at your core? What makes you special and how does that overlap with your customers' needs?
goal-oriented focus
You have goals for your project; things you want to have happen. We make sure these are well defined and that every aspect of the project moves the goals forward.
tactic sifting
Wouldn't it be great if you could take the guesswork out of determining if a given tactic is a good fit for a project? We thought so too.
The Road Ahead
You probably can't do everything all at once. Importantly, you probably shouldn't do everything all at once. We'll tell you which things to do in what order, why, and when to shift gears.
the stages of the foundation phase
- 1. goal setting
- Goals define what is to be accomplished by the project, and, importantly, how that furthers the needs of the organization. We reference these throughout the project to ensure that progress is being made in the right direction.
- 2. discovery
- We use this phase to better understand the context of the project by collecting information, researching, interviewing and other methods of understanding you and your audience.
- 3. insights
- Insights are clues, pearls of knowledge, that are integral in developing a strong, relevant solution for the problem at hand. They are the distillation of the discovery phase.
- 4. strategic framework
- We create a set of principals that guide the project and act as a filter by which tactics are judged. It indicates what is part of the solution, why, and, if necessary, what is not.
- 5. Tactical Explorations
- Holy jargon Batman! Facebook applications, Twitter personalities, Websites, Micro-sites, Mini-sites, Mobile-sites. With an ever growing number of ways to engage your audience its important to know your options. We lay it all out on the table and find the right fit for you and your goals.
- 6. roadmap
- Tactics are great, but without a proper plan for execution they can fall flat. Roadmapping allows us to determine which things to do when, to efficiently move your project forward.
- 7. Post Mortem
- Each project is an opportunity to learn, refine and improve. We believe this and make sure that it is a part of our culture every step of the way. Plus it is theraputic
Process Whitepaperdownload