So when, in the same month, we received promotions for advertising credit on both Google’s AdWords platform, and LinkedIn’s DirectAds, we took it as a challenge to see if we could find a way to make it work for us. We don’t usually think about advertising for us as marketing strategy is a high consideration product, but, heck, free’s free, right?
What we decided to do was to run a campaign that was all about our running that campaign. We’ll lay it all out there for you to see, from the initial goal setting to the final results. Hopefully this will give you an idea of what Fight is all about, but at a minimum it might give you some ideas about what to think about in your own campaign.
One of the things that frequently gets lost when you talk to marketers looking to do work online is the fact that traffic doesn’t just appear. If you launch something new, you have to find a way to let people know about it…
So, we got an opportunity to do a very small amount of free advertising for Fight. It was intriguing, but advertising for Fight is not an obvious choice…
To get a better handle on what Fight might use advertising for, it’s worth taking a brief side trip on the nature of how people buy Fight’s “product” versus how people buy other kinds of products…
Most people are not continually in the market for a new car. They buy a car and they’re good for a while. Similarly people aren’t always in the market for digital strategy…
It’s worth taking another moment here to point out that a key factor in this opportunity is the very small number of people that are likely to be exposed to it…
With all of the considerations discussed in the previous articles in mind, we brainstormed…
A key piece of information that you’ll want to know for our Naked Campaign is what our goals are (this is typically the first thing that we set up on a regular client engagement). Having goals is critical because…
In this post I thought I’d share the ads that we ran on both LinkedIn’s DirectAds and Google’s AdWords, but a couple of unexpected things happened that I thought I’d talk about first….
It’s time to check in on how our ads are performing. Let’s take a look. LinkedIn has served 8,095 impressions and delivered 0 clicks. We pay only for clicks, so this would be ok if we saw an uptick in traffic that we could attribute to LinkedIn. But we don’t …
One of the benefits that we factored in when we considered doing a campaign of this sort is search engine optimization….
This is part of a series of articles about how Fight is approaching using some free advertising. It all kicks off here. Last Friday I checked in on the performance of our AdWords ads and things seemed to be going ……
After 9 days of running ads on LinkedIn’s DirectAds, we’d seen a total of one click….
Since we’ve finished running the project, it’s time for some analysis. Here’s a quick it on the base metrics that we were tracking, with more to follow….
This is part of a series of articles about how Fight is approaching using some free advertising. It all kicks off here. When we work on campaigns for clients, our aim is to understand one thing in particular: how much ……
