We like to test our theories and help organizations maximize their potential. So we thought that we’d experiment at a way to allow us to do more work at less cost when we have time, but still respect our time when things get busy.

We are constantly playing with concepts, and testing theories – it’s what we do, and how we get an understanding of what kinds of things approaches work in which circumstances. When we started Fight our mission was to create a company where we could question everything. Since Fight was founded, we’ve rethought what it is that brands need in the era of the highly-connected audience, we’ve rethought the process of making good marketing, and now we’re trying a new experiment.

Why we are doing this
We believe that the work that we do is extraordinary, both in terms of our process of producing it as well as the thoughtfulness that we approach it with. But when it came to setting our billing rate where we set our price became fairly arbitrary (beyond covering our costs). We originally set our rate at $200. This felt like the right place given the value that we bring to each hour that we work. It was a solid guess based on what we knew about the market and where we intended to fit into it, but it was, in the end, just a guess.

But leaving a guess unchallenged isn’t something that sits well with us. We didn’t want to take for granted how we arrive at our rate.
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