The Big Idea vs The Right Idea
“The future does not fit in the containers of the past.” – Rishad Tobaccowala
We here at Fight are very pleased to say that we have been invited by Webtrends to both attend their Engage 2010 Conference in New Orleans, as well as make a presentation while we are there. We are very grateful to Webtrends for giving us the chance to discuss how we work with our clients by helping them to understand the digital marketing landscape, while reducing risk and maximizing their project goals and achieving real ROI.
Engage 2010 is now sold out, but for those of you in attendance you will hear from speakers such as Rives, the co-host of Bravo channel’s show Ironic Iconic America and a TED regular, as well as, Stephen Baker, senior writer covering technology for Business Week, True/Slant founder Lewis Dvorkin, and the Huffington Post‘s Paul Berry and many more.
At 3PM, on Tuesday, February 2nd, Fight co-founder, Justin Spohn, presents The Evolution Revolution: An Introduction To Iterative Marketing.
The digital landscape is one of continual change and has been for more than a decade. Yet, contemporary digital marketing still employs the methods and process of the past. This means that the traditional approach of heavy up front research, long development cycles, and post-launch optimization is no longer sufficient to guarantee success. What’s needed is a method of improving your marketing strategy as you build it.
Taking key elements from extreme programming, iterative marketing is a fairly radical departure from this traditional approach. It is based on an understanding of the nature of the medium, and the opportunities that it provides. Combining it with modern analytics and traditional discovery and research, iterative marketing breaks down the “big idea” approach to marketing into small steps done with a specific purpose, evaluates the results, adapts change to inform the next step, always building, and always learning, with the goal of maximizing business goals.
In this talk, we’ll discuss what iterative marketing is, how it works, and how it’s able to reduce risk while maximizing project goals with an emphasis on real, and measurable, ROI.
Justin and I look forward to meeting you at the event. You can follow us on Twitter here – Justin @adognamedpants and Dave @DaveAtFight. You can also follow Engage 2010 @wtengage and the official hashtag for the event is #wtengage